Cardinal Harvest is a fictitious company created by Ascent for simulation purposes

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    • Home
    • Our History
    • Our Products
    • Timeline
    • Board of Directors
    • Downloads
    • Stanford
    • Ascent
  • Home
  • Our History
  • Our Products
  • Timeline
  • Board of Directors
  • Downloads
  • Stanford
  • Ascent

CARDINAL HARVEST NATURALS: OUR HISTORY and Legacy

For over 50 years, at Cardinal Harvest Naturals we have prioritized quality by delivering only the freshest, healthiest and tastiest ingredients to you and your family. Our commitment to sustainability, organic production, and 100% natural farming ensures that you enjoy delicious products that support local farmers and reduce environmental impact. 


Although we've grown to become a $5bn company with operations across 40 states and 7 countries, we continue to take the same care as our founders, Jane and Leland Cardinal, who operated our company's first pushcart in Central California Farmers Markets.


From organic snacks to frozen foods, from farm-to-table fruit and vegetables to all-natural ready-to-eat meals, you'll taste the difference in everything we produce!

Our Products: Organic Snacks, Fresh Fruits & Vegetables, Frozen Fruits, 100% Natural Meals, and More!

    Timeline for the Simulation

    Key events over recent years at Cardinal Harvest Naturals

    Our Board of Directors

    YOU!

    Beth Park, Nomination & governance committee chair

    MargARET ELLIS, Chief Executive Officer

    An experienced member of the Cardinal Harvest Naturals Board of Directors, your insights and input are vital to the upcoming, imminent decisions to be made on the Board, especially about succession.

    MargARET ELLIS, Chief Executive Officer

    Beth Park, Nomination & governance committee chair

    MargARET ELLIS, Chief Executive Officer

    Margaret ("Maggie") Ellis has worked at CHN for the past 16 years,  serving in multiple roles  and as its Chief Executive since January 2020. After a successful tenure leading the organization to record growth, she has announced her plans to retire in 2026.

    Beth Park, Nomination & governance committee chair

    Beth Park, Nomination & governance committee chair

    Beth Park, Nomination & governance committee chair

    Beth Park, Chair of the Nomination and Governance Committee of Cardinal Natural Health, has chaired the NomGov Committee for the past six years. She brings deep expertise in food safety and distribution, and has led several public and private companies through successful succession processes.

    Kevin Palmdrive, Board Chair

    Beth Park, Nomination & governance committee chair

    Beth Park, Nomination & governance committee chair

    Kevin Palmdrive has served as the Chair of Cardinal Harvest National's Board of Directors since 2022.  He brings 25+ years of retail, consumer, and food & beverage operating experience to his role, including serving as CEO at two Fortune 500 companies.

    Downloads: Detailed Simulation Materials

    Cardinal Harvest Naturals Simulation Timeline (png)

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    Activist Investor Letter - Redwood Vale Capital (pdf)

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    CEO Position Specification - Heidrick & Struggles (jpg)

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    Risk Advice Note - Brunswick Group (jpg)

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    Michael Alvarez - CV - Heidrick & Struggles (jpg)

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    Michael Alvarez - Assessment Report - Ascent (jpg)

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    Jennifer Russell - CV - Heidrick & Struggles (jpg)

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    Jennifer Russell - Assessment Report - Ascent (jpg)

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    It’s almost here!

    Stanford Directors College 2026 is approaching fast. We look forward to seeing you there.

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    Additional program information

    It’s a wrap!

    Many thanks to all of our participants, role-players, facilitators and partners. We hope to see you again next year!

    Program Information

    Stanford Directors College June 2026: Highlights

    The CEO Succession assignment for participants in Stanford Directors' College, with a preview of what's to come on June 22 - 24, 2026.

    Notorious activist investor Evan Cole's recent interview on well-known financial network PBC, addressing the Cardinal Harvest board.

    About ASCENT and this simulation

     

    Ascent Leadership Networks is a strategic advisory firm that develops both individual leaders and organizations to shape the future. It works with clients to provide Talent & Strategic Advisory Services, Executive Assessments, Development Programs, and Leadership Due Diligence & Value Capture. The Cardinal Harvest Naturals CEO Succession Simulation was created for Stanford Directors College, in partnership with Stanford Law School, the Rock Center for Corporate Governance, and its sponsors.

    Learn More about Ascent

    Questions, Feedback, or other Comments about the Simulation?


    Email cardinal@ascent.net
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